Constantly working and achieving much success throughout his career, at the age of 59 he proclaimed “I have just completed my internship.”īorn on the island of Ischia, Italy. A graduate of the Cooper Union in New York he spent time as a visiting professor there as well as designed a logo for them. He had offices internationally in Paris and London and partnered with many talented individuals over the years including Aaron Burns, Tom Carnase, Ernie Smith and Ralph Ginzburg. His constant search for something new and a passion for inventiveness made him one of the most successful art directors of the 20th century. Part of the founding team of the International Typeface Corporation ( ITC) and the principal of Herb Lubalin, Inc it was hard to escape the reach of Herb during the 1960s and 70s. One of the people behind the culture-shocking magazines Avant-Garde, Eros and Fact, he was a constant boundary breaker on both a visual and social level. But, his career spanned a much wider scope than that. And he was the typographer and designer behind its creation, after the success of Avant Garde Magazine and its typographic logo. Most people recognize the name Herb Lubalin in association with the typeface Avant Garde. As the name implies, ITC Serif Gothic follows the pattern of “copperplate gothics,” in that its serif structure is essentially slightly pointed stroke endings rather than full serifs. The design grew out of handlettering for one of Lubalin’s clients. While the first designs were a collaboration of Herb Lubalin and Antonio DiSpigna, the latter were just drawn by DiSpigna. These were met with such popularity that four additional weights were added in 1974. ![]() ![]() It was first made available as a two-weight display family in 1972. ITC Serif Gothic was one of the first typeface families released by ITC. Page Dedicated to SERIF GOTHIC | Typeface ITC Serif Gothic
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